MY NAME IS
MAXIM MIHAILOV:)

Born in St. Petersburg, Russia, in 1999.

I spent my early years on a dacha before moving to Germany in 2004, where I quickly learned the value of hard work.

To afford my first pair of Jordans, I took on every job I could find — washing dishes, catering, bartending, working as a cashier, and even cooking.

That hustle mentality led me to launch my first brand, Attic, which hit six figures in its first year.

As the business grew, I made the tough decision to step back and focus on my bachelor's degree.

Meanwhile, I turned to consulting and sales as a side hustle, helping others while covering my rent.

Now, I've embraced the digital nomad lifestyle, working as a full-time designer and director, blending creativity with entrepreneurship.

Having traveled to over 36 countries, I find inspiration in people, cultures, and new experiences.

I don't take myself too seriously — life is meant to be lived to the fullest, filling both myself and those around me with positive energy.